Blogging for Fun and Profit

A blog is an online version of diary where people write and display almost anything - their opinions, photos, jokes, thoughts for the day and more. People also share stories about their pets, their passion for soccer, stamps... the limit is only your imagination!

In the last few years, blogging has emerged to become a much more meaningful activity than simply maintaining a personal diary. People use it to advertise their products and services, in fact, quite a number of companies even create their online presence by using a blog instead of a website.

Create Your Own Blog

Starting a blog is free. You can create one at http://www.blogger.com - a free service from Google Inc. You don't need to register a domain name or buy hosting. When you sign up at Blogger, everything happens online. Your blog will be hosted by Blogger and you get an URL like http://yourdomain.blogspot.com. You simply log in to your account and start to write. This is much easier and cheaper than buying your own domain and hosting, then hiring someone to do the web design, writing and coding.

Another free blogging service available online is WordPress which is also very popular and easy to use. WordPress supports more features than Blogger while allowing you to customize your blog with various plug-in. You can check it out at http://wordpress.org.

Monetize Your Blog

While blogging for your own interest, you can in fact maximize the potential of your blog for many marketing or commercial purposes.

The quickest and easiest way to turn a blog into a money-making enterprise is to include advertising on your blog. This can be done with contextual ad programs like Adsense - an advertising program by Google. Basically, you get paid when people click on the ads displayed on your website or blog. Google Adsense program is free to sign up. You can visit http://www.google.com/adsense to learn more about the rules and guidelines of the program. Other Adsense type ads that you can use for blog monetizing are SearchFeed, AdBrite, and Yahoo's Publisher’s Network (YPN).

Affiliate program is another potential way to make money blogging. By focusing on the subject of your blog post, you can promote relevant products from cost per sale affiliate programs like ClickBank and Amazon. You can write a review about the product or service with your affiliate links embedded inside so you get the commission whenever a sale is made.

Boost Your Blog Traffic

Blogs are quickly indexed by search engines, but you need to update it regularly. Search engines love fresh content and regular update will ensure that your website is indexed and ranked high up as well. The higher up it appears, the more traffic will come to your site, which means more sales. You can actively participate in forums discussion or post comments on other blogs to get more link back traffic.

Whether you use your blog for fun or for work, remember that it’s a highly potential tool any which way. So what are you waiting for? Start blogging away right now!

Is Your Website Being Read? Why People Don’t Read Your Web Page

As the world virtually shrinks into the window on your computer screen, the web site is the best and a must-have tool for any business. Not only can it reach a global audience, it will boost your local exposure exponentially—at a minimal cost.

However, your business web site isn’t, and shouldn’t be, just an electronic version of your product/service brochure. It could also be another potential revenue-generating source.

Just like a printed brochure, your web site doesn’t get read by your visitors from top to bottom. At least not initially—and not until you get them interested in what you have to offer.

First Impression

As the saying goes,

“You never get a second chance to make a first impression.”

And nowhere is this truer than on the Web. Your prospects form an instant impression of you and your company the moment your home page displays onto their computer screens.”

In a mouse click, your prospects determine who you are, how they feel about you, and decide if they want to do business with you. Is your web site creating the impression you want? Your business web site acts as a silent salesman for your business. Knowing this, wouldn’t you want to “dress” it to WOW your customers?

Web Design vs Web Creation

Being able to draw doesn’t make one an artist. Just as having written an essay doesn’t make one a novelist. At least not without years of practice and training. Similarly, and with the widespread availability of professional software, you as a small business owner may choose to design-it-yourself (DIY). You may think you could create your own artwork, “design” a promotion flyer, build a web site.

However, to design something to visually communicate effectively and compellingly, you have to consider its clarity, font usage, readability.

Other things to consider are:

* Your business communications
* Branding and marketing mix

These are business communication problems to be addressed. You also need to consider its consistency, identity, colour, professionalism, integration, innovation and emotional impression.

Usability

Have you ever gone for a drive with a map someone else made and it is poorly drawn or just wrong? We all hate the frustration of getting lost. A difficult or inefficient navigation would break your web site as quickly and easily as it was created (by yourself). We evaluate the consistency, innovation, linkage, usability and presentation of the design.

We also evaluate the resolution requirements, complexity, consistency, usability to test the effectiveness of the web site layout.

How We Really Use the Web

In his book, Don’t Make Me Think: A Common Sense Approach to Web Usability, web usability guru, Steve Krug, writes:

“When we’re creating sites, we act as though people are going to pore over each page, reading our finely crafted text, figuring out how we’ve organized things, and weighing their options before deciding which link to click.

What they actually do most of the time (if we’re lucky) is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. There are usually large parts of the page that they don’t even look at.”

How we really use the web site

Krug adds that if one wants to design effective Web pages, there are three facts about real-world Web use to consider:

1) We don’t read pages. We scan them.

Why? Because:

* We’re usually in a hurry.
* We know we don’t need to read everything.
* We’re good at it.

2) We don’t make optimal choices. We satisfice.

Why? Because:

* We’re usually in a hurry.
* There’s not much of a penalty for guessing wrong.
* Weighing options may not improve our chances.
* Guessing is more fun.

3) We don’t figure out how things work. We muddle through.

Why? Because:

* It’s not important to us.
* If we find something that works, we stick to it.

What Is DSL?

DSL stands for Digital Subscriber Line. It is a service that makes the use of existing copper telephone wires for delivering data services at extremely fast speed rates. It does not hamper the existing telephone line. You can surf the Internet and talk on the phone, simultaneously.

DSL offers speeds that are around 5 to 25 times higher than a typical 56Kb dial-up connection. It is an always-on type of connection. This implies that websites would load quickly, downloads would be faster, buffering of videos would be fast and smooth and the domain of Online games would be illimitable.

Based on the types of service, DSL can be can be categorized in three divisions which are ASDL, IDSL and SDSL.

ADSL stands for Asymmetric Digital Subscriber Line. It offers download speed of 1.5 Mbps and upload speed of 384 K. In order to acquire a ADSL connection, your location has to be within 3 miles of your local telephone office. Also, a DSL router is needed for this type of connection.

IDSL is a ISDN Digital Subscriber Line service which requires an ISDN router. It provides a connection speed of 144 K. in this type of connection distance is not a component to be considered.

SDSL means Symmetric Digital Subscriber Line. The speeds available under this type of DSL connection depends on the distance between your location and your local telephone office. The speed of downloads and uploads can go up to 1.1 Mbps.

Advantages of DSL

No installation of new wires is required. DSL uses the present telephone line to connect to the Internet. It provides extremely fast connection. Depending on the offer, you would not even have to pay for the DSL modem installation charges, since it is provided free by some of the companies on selection of the appropriate plan. The download rate is much higher in DSL connections. Many business organizations have gained the benefits of DSL. A DSL connection is very secure.

Disadvantages of DSL

The quality of your DSL connection depends on the distance between the DSL providers office and your location. Nearer you are, the better quality connection would you get. So, consumers located far from the local DSL office may face some trouble. DSL provide high speeds for downloading stuff but upload speeds are not that good.

DSL vs Cable Modems

The services provided through a cable modem can sometimes slow down or get hanged. It depends on the number of users accessing that particular service. But, in a DSL connection there is no such problem. The speed of DSL is consistent and high. This does not allow any kind of conjunction on the network. It provides more security than the cable modem connections. The popularity of DSL has risen to new heights which has resulted in disconnections and up gradations of the cable modem connections.

Search Engine Optimization (SEO)

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.

Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.

Finally, the content on your website can do a great deal to bolster your search engine rankings. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.

Advantages of Open Source Software

PHP-Nuke, PHP PostNuke, TikiWiki, Xoops, b2evo---you can find them everywhere in the web. These are all the open source software solution used in various areas of web applications. These are most of the time free applications released under special licensing terms. This allows the coding to be shared by all and edited to suit the unique needs of the user.

What is the secret behind this immense popularity of all these software? The use of open source software has some practical benefits. Let us discuss about them in details.

You get the core framework for free

For a start up company, budget is a major factor. You can save on your initial investment cost by adopting open source software which comes free of cost.

Modification benefits

With Open Source software, the code is openly available and that enables the users to fine tune the codes to suit their needs. It also contributes to the improvement of a software product by making it adaptable to changing conditions, fixing of bugs, security problems and so on.

Excellent support base free of cost

With open source software you are not tied to a single company or do not need to fall back upon it for fixing all your application related problems. This dependence proves to be very expensive. But with open source software, you get the support of the entire support community on which these applications grow and thrive.

Forking leading to a new product

The open source software keep open the possibility of forking when the existing code base does not work thus leading to the creation of a new software altogether.

The entire online community is indebted to the various open source software for what they have contributed to transform internet into a vast collaborative community that it is today. With an array of open source software, you may conclude that the days of commercial software are numbered. But it requires time for their installation, implementation and trouble shooting. If you lack the time then you have two options---go for the expensive commercial software or hire an efficient and renowned web host who will tackle these problems for you. The second option is definitely better.